About Pet Lovers Centre

Pet Lovers Centre (PLC) is one of the largest pet store retail chains in Southeast Asia. Established in 1973, the company has grown to operate 70 stores in Singapore, 54 stores in Malaysia, 13 stores in Thailand, 3 stores in Vietnam, and 20 stores in the Philippines. With such a widespread presence, PLC serves hundreds of thousands of pet owners across the region, and the loyalty of these customers is a core asset of the business.

PLC had operated a physical loyalty card programme for years, giving members access to exclusive benefits and promotions. As customer behaviour shifted towards digital and mobile, the company identified an opportunity to migrate the loyalty programme to a digital platform, improving convenience for customers while reducing the operational overhead of physical card management.

Pet Lovers Centre Loyalty Programme

The PLC mobile app brings the loyalty experience to customers’ smartphones, making it effortless to access member benefits, track points, and discover promotions in-store and online. The app serves customers across PLC’s multi-country retail footprint, requiring careful consideration of regional differences in promotions, store locations, and content.

The design prioritises simplicity and functionality. Pet owners visit stores regularly and expect a loyalty app to enhance their shopping experience without adding friction. The interface is clean and direct, with key features — checking points balance, viewing active promotions, and finding store locations — accessible within a few taps. The digital loyalty card eliminates the need to carry a physical card while maintaining the full benefits of PLC membership.

How Dihardja Software Helps

Dihardja Software worked alongside the Pet Lovers Centre team to design and develop the PLC mobile application for iOS and Android. The design process focused on creating an interface that was simple, straightforward, and clearly centred on functionality and user-friendliness. The brief called for an app that customers across different markets and age groups could pick up and use intuitively.

Development of the mobile app was completed in collaboration with PLC’s loyalty system vendor, integrating with the loyalty platform’s API to ensure seamless synchronisation of member data, points balances, and rewards. The native iOS and Android applications deliver a consistent, reliable experience that has supported PLC’s loyalty programme across its Southeast Asian retail network.